UK’s Gosh Expands Super Plants Line with High-Fibre Veggie Burgers

British vegan brand Gosh is expanding its Super Plants range with two fibre-packed veggie burgers to cater to the increasing demand for plant-based and high-fibre foods in the UK. These new burgers, inspired by Middle Eastern and Thai cuisines, are made from natural, minimally processed whole foods and contain a diverse range of plants. Developed in collaboration with chefs and registered nutritionists, the burgers offer a substantial amount of fibre and protein per serving, aligning with the '30 plants a week' movement.

The launch of these new products comes as more Brits are prioritizing fibre and protein in their diets, with a significant percentage actively seeking to incorporate a wider variety of plants for better gut health. The rise in demand for high-fibre foods is also attributed to the increasing popularity of weight-loss medications that emphasize the importance of protein intake. Despite the growing trend towards whole foods, experts suggest that not all ultra-processed foods are necessarily unhealthy, highlighting the importance of a balanced approach to nutrition.