UK plant-based recipe kit brand GRUBBY has expanded its frozen ready meal range with seven new dishes, bringing its total frozen lineup to 16 products. The new additions, available exclusively on the company’s website, include a variety of plant-based options such as Sticky Teriyaki Udon and Tofu Cashew Carbonara. Each meal delivers an average of 25g plant-based protein, 10g fibre, and 9.25 plant points per serving, appealing to those looking for convenient, nutritious, and sustainable meal options.

Founded in 2020, GRUBBY has seen significant growth, with revenues exceeding £4 million and a customer base of over 56,000. The company offers a subscription model for its ready meals, allowing customers to customize their boxes with a starting price of £4.84 per serving. In line with its sustainability commitments, the meals are packaged in fully recyclable, paper-based trays, reflecting GRUBBY's commitment to providing tasty, convenient, and environmentally friendly plant-based options.