UK’s Largest Cinema Chains To Screen PETA’s First Vegan Christmas Advert

PETA has released its first Christmas advert advocating for a vegan holiday. The two-minute animation tells the story of Toby, a baby turkey who escapes a slaughterhouse truck only to find a loving home that adopts him. The advert will be shown in major cinema chains across the UK, urging viewers to consider plant-based alternatives to traditional holiday meals.

PETA criticizes the mass slaughter of millions of turkeys each Christmas as an outdated tradition that contradicts the messages of peace and goodwill. The organization highlights the cruel conditions in which turkeys are raised and slaughtered for consumption, calling for a shift towards a more compassionate and cruelty-free holiday season. The advert ends with a powerful message encouraging viewers to choose a vegan Christmas for the sake of animal welfare and ethical consumption.