UK’s Oato Puts Matcha Latte on Doorsteps in Chilled Format Push

British oat drink producer Oato has introduced a limited-time Fresh Oat Matcha Latte available exclusively through doorstep delivery service The Modern Milkman. The drink follows Oato's fresh format, claiming to require less processing than shelf-stable alternatives and offering a cleaner taste. The partnership with The Modern Milkman allows for daily deliveries across the UK, bypassing traditional retail shelves.

Oato, founded in 2019, focuses on chilled, short shelf-life oat drinks distributed through milk rounds, a unique route to market in the plant-based category dominated by UHT cartons. The company sources British oats and produces in the UK, boasting a low carbon footprint. Oato has seen success on milk rounds and expanded distribution to major retailers. Founder Carl Hopwood emphasizes the drink's creamy, fresh, and British-made qualities in the launch of the Fresh Oat Matcha Latte.