UK Supreme Court Prohibits Oatly From Using ‘Post-Milk Generation’ Trademark
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UK Supreme Court Prohibits Oatly From Using ‘Post-Milk Generation’ Trademark
Vegconomist • Feb 11, 2026
The UK Supreme Court has banned Oatly from using the trademark "Post Milk Generation" on its products. Despite Oatly's efforts to fight for the right to use the slogan, the court ruled against them citing concerns about stifling competition and benefiting Big Dairy. Oatly's General Manager expressed deep disappointment with the ruling, emphasizing the company's commitment to promoting a sustainable food system and advocating for plant-based products.

Despite the setback, Oatly remains dedicated to driving positive change and finding ways to continue spreading their message. They plan to find alternative ways to get their 'Post Milk Generation' merchandise out to their community, as they continue to push for a food system that helps people make better choices for themselves and the environment.
*This summary was generated using AI.
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