UK Vegan Dog Food Brand The Pack Unveils ‘Europe’s First’ Oven-Baked Kibble, Confirms Expansion Plans

The UK-based vegan dog food brand, The Pack, has introduced Europe's first nutritionally complete oven-baked vegan dried dog food called Oven Baked Crunchy Feast. The kibble includes ingredients like rice, pea and potato proteins, fruits, vegetables, algae, oats, chicory, and linseed, as well as a new strain of fermented rye to improve dogs' microbiomes. The brand conducted feeding trials comparing its product to meat-based options, with results showing high consumption rates and preference for the vegan kibble.

The company plans to expand its product availability in Europe after receiving positive feedback from consumers. The brand's focus on palatability and nutritional benefits, along with sustainable packaging, has garnered interest and support. The Pack aims to provide dog owners with a healthy and beloved plant-based alternative to traditional pet food options.