UK Vegan Pet Supplement Brand Shevega Launches Crowdfunding Campaign

UK vegan pet supplement brand Shevega, founded by Dr. Malina Fielder and Ruby Sandhu in 2019, has launched a crowdfunding campaign to expand production of their vet-formulated supplements and personalized canine nutrition plans. Made from human-grade, plant-based ingredients, the powder-form supplements aim to complement both commercial and homemade dog diets by providing essential nutrients such as amino acids, vitamins, and antioxidants. With a focus on veterinary expertise and personalized nutrition plans, Shevega aims to fill a gap in the market where many available products are not professionally formulated.

The crowdfunding campaign offers seven reward tiers ranging from £10 to £1,000, with higher levels providing supplement packs, webinars, personalized diet plans, and even a seat on Shevega's advisory board. Co-founder Ruby Sandhu emphasized that the campaign serves as both a funding tool and a community-building exercise, allowing the brand to grow responsibly, remain independent, and stay true to their values. Proceeds from the campaign will go towards new product development, veterinary nutrition research, and brand expansion, with the company having already sold supplements internationally and provided personalized nutrition plans to hundreds of dogs since its launch.