Juicy Marbles, a Slovenian meat-free startup, is venturing into the whole-food trend with their new Umami Burger. The burger, made from a combination of plant-based ingredients such as sunflower protein, quinoa, and miso, aims to provide a versatile, flavorful, and nutritious alternative to traditional veggie burgers. With 22g of protein per 100g patty and a quick five-minute cooking time, the Umami Burger offers a satisfying bite and can be used in a variety of dishes.

The company's focus on whole-food plant-based options in the UK is part of a larger trend in the plant-based food industry, with consumers increasingly looking for vegetable-based products over heavily processed meat alternatives. Other plant-based brands, such as This and Oh So Wholesome, are also leaning into the whole-food movement with new product launches that prioritize simplicity and nutrient density. With the success of their previous products, Juicy Marbles hopes to cater to both 'meat'-loving and 'granola'-leaning customers with their Umami Burger, providing a nutritious and convenient option for everyday use.