Unicorn Pate: Wild Earth Debuts ‘Nutritionally Complete’ Vegan Cat Food

Wild Earth, a Californian vegan pet food leader, has introduced Unicorn Pate, a plant-based, nutritionally complete wet food product for cats. Made from lentils, potatoes, sweet potatoes, peas, carrots, microalgae, and cranberries, the pate contains essential ingredients for cats such as taurine and vitamins. The product is priced at $60 for a pack of 12 cans and is formulated to meet the nutritional requirements set by the Association of American Feed Control Officials.

The launch of Unicorn Pate represents a significant step forward in transforming the pet food industry by offering vegan cat food that is healthier, more sustainable, and has a lower environmental impact. Wild Earth's decision to introduce a vegan cat food product is based on research indicating that cats can thrive on plant-based diets. Despite expected pushback from the meat industry, Wild Earth aims to provide healthier and more sustainable options for cat parents who are seeking plant-based alternatives for their pets.