UnMEAT Launches New Campaign Promoting Plant-Based Protein Alternatives

UnMEAT, a leading plant-based protein brand, has launched a new campaign called “Add Some Un—to Your Usual” to promote its canned products, affordability, and clean ingredients. The brand, owned by Century Pacific Food, Inc. in the Philippines, has seen significant growth in the US market with its products available at major retailers such as Walmart and Amazon. UnMEAT stands out in the plant-based protein market for its unique offerings, including canned vegan luncheon meat and plant-based tuna crafted from non-GMO soy protein.

In addition to expanding its distribution to over 6000 vendors across the US, UnMEAT is committed to sustainability by offsetting all plastic used in its products and continuing to offer them at price parity with animal-based competitors. The brand has also collaborated with content creators to showcase the versatility of its products and highlight their protein-packed and cholesterol-free benefits. With increasing awareness and sales, UnMEAT's new campaign aims to capture consumers' attention and showcase how they are doing things differently in the plant-based proteins space.