US Hamburger Chain Takes On Asia’s Plant Protein Appetite with All-Vegan Restaurant Brand in Japan

Wayback Burgers, a US hamburger chain, has introduced an all-vegan restaurant concept called Next Restaurant in Japan through its franchisee in Asia. The restaurant offers 100% plant-based options like vegan bento boxes, rice hamburgers, pasta, and smoothies, catering to the growing demand for plant-based proteins in Japan.

With increased interest in alternative proteins in Japan, Wayback Burgers Asia sees an opportunity to expand globally with the Next Restaurant concept. As the country aims to reduce emissions and shift towards sustainability, the restaurant aims to meet the demand for healthier and more environmentally friendly food options. Japan's changing attitudes towards plant-based foods indicate a shift towards a more sustainable and inclusive food industry.