Fundación Veg and V-Label Latam will be showcasing their vegan certification services at the upcoming Alimentec trade fair in Colombia. With over 190 companies already certified and 2,900 products bearing the seal, the organizations aim to connect with more food and beverage companies interested in obtaining vegan certification. The presence of V-Label Latam at the fair highlights the importance of transparency and third-party verification in consumer purchasing decisions, positioning certification as a competitive advantage for companies looking to differentiate themselves in the market.

The theme of the 2026 edition of Alimentec, "Origin Matters," emphasizes the growing consumer demand for clear information about product provenance and composition. The fair recognizes that 64% of consumers seek healthier foods, and 60% read labels to identify natural and recognizable ingredients. This aligns with the certification services offered by Fundación Veg and V-Label Latam, providing clarity to consumers and helping companies cater to the increasing demand for transparent and certified vegan products in the market.