V-March Interview: Meet the Team Behind the Campaign That Helps Chinese People Go Vegan

The V-March campaign in China is focused on promoting plant-based diets, citing health and food trends as the main motivators for Chinese consumers. With the success of their inaugural drive earlier this year, the China Vegan Society saw over seven million people engaging with the campaign, with a majority expressing interest in shifting towards a plant-based diet for health, ethical, and environmental reasons.

Through initiatives like V-March, the organization aims to raise awareness and support participants in transitioning to a vegan lifestyle, providing practical guidance, education, recipes, and community support. The campaign has seen positive reception, with plans to further professionalize and expand next year's efforts by offering more practical tips, easy recipes, and accessible guidance to an even larger audience, with the goal of making V-March a new post-Chinese New Year tradition in China.