v2food Enters US Market, Combining Daring Foods’ Brand with Ajinomoto’s Global Reach

Australian plant-based meat company v2food is expanding its market presence internationally by partnering with global food company Ajinomoto Co. and acquiring US-based plant chicken brand Daring Foods. This strategic move aims to introduce new plant-based products in the US market while leveraging Daring's strong brand presence. The collaboration between v2food, Ajinomoto, and Daring Foods is focused on driving the development of sustainable food systems and accelerating the growth of plant-based protein options globally.

Through this partnership, v2food plans to introduce a new range of frozen meals with clean labels and natural ingredients, catering to the rising consumer demand for plant-based products. With Ajinomoto's expertise in food science and v2food's innovative technology, the collaboration is positioned to scale efforts and make plant-based eating more accessible to a wider audience. This strategic collaboration also aligns with Ajinomoto's sustainability goals and aims to contribute to transforming the global food system through innovation, sustainability, and technology.