Vegan Advert That Attracted Hundreds Of Complaints Could Return To TV

The vegan advert "Takeaway the Meat," which attracted 403 complaints to the UK’s Advertising Standards Authority (ASA), could return to TV this summer. The controversial ad, created by animal advocacy organization Viva!, features a couple ordering a "pulled pork" takeaway only to be confronted by a live piglet and a cleaver at the door. Despite the backlash, the ad won awards and received praise for encouraging viewers to make the connection between animals and the food on their plates.

The advert highlights the cruelty of the pig flesh industry where pigs suffer tremendously for meat production. Mother pigs are confined in crates, piglets undergo painful procedures without pain relief, and most pigs are gassed or improperly stunned before slaughter. Viva! is crowdfunding to bring the ad back to TV screens and raise awareness about the impact of meat consumption on animals.