Vegan Bacon Brand La Vie Launches Plant-Based Ham

French vegan pork brand La Vie has introduced its first plant-based ham after four years of development. The ham, available in regular and smoked flavors, resembles the taste, smell, and texture of traditional ham. With 19.5g of protein per 100g, it is free from nitrites found in processed pork products linked to increased cancer risk. La Vie aims to provide a viable alternative for vegans, vegetarians, and flexitarians in France and the UK.

The rise of plant-based pork products reflects a growing awareness of the ethical and environmental costs associated with pig farming. La Vie joins other brands in creating vegan pork products amid a projected market value of over $10.5 billion by 2030. In response to the demand for transparency, the French government is considering a ban on using meat-related terms for plant-based products to ensure honesty and clarity for consumers and producers.