Vegan Brand Launches Protein Bites Made Of Whole Foods

Dutch company Vivera has launched a new line of whole-foods-based “Protein Bites” made from ingredients such as legumes, beans, and vegetables. The products come in three flavors: Thai, TexMex, and Green, with varying percentages of vegetables in each. Vivera created the Protein Bites in response to a growing demand for more natural alternatives to meat substitutes in supermarkets. The bites are rich in proteins and fibers, have a full amino acid profile, and carry a Nutri-Score A.

Vivera aims to "change the language" around meat alternatives by emphasizing the enrichment of meals rather than the replacement of meat. Beyond Meat has also adopted a more natural approach with its food, using ingredients like avocado oil and mycellium in its products. While plant-based meat substitutes have been criticized for being ultra-processed and unhealthy, research suggests that these alternatives are not associated with an increased risk of health conditions, unlike processed meat products.