Vegan Cheese Brand ‘Sheese’ Unveils Major Rebrand – And New Recipe

UK-based vegan cheese brand Sheese has recently undergone a major rebrand, unveiling a new look and recipe for its dairy-free products. Founded in 1988, Sheese offers a variety of vegan cheeses including blocks, grated, slices, and cream cheese, and is known for being one of the pioneering companies in the UK's plant-based food industry. The rebranded products boast improved meltability and browning under heat, with a new logo and orange packaging to enhance their shelf appeal and signal key cheese sensory cues.

The new Sheese products are now available in supermarkets nationwide, including Sainsbury’s, Ocado, Waitrose, and Asda. The dairy-free cheese market has been rapidly expanding in recent years as more individuals choose plant-based alternatives for health, environmental, and ethical reasons. With the global vegan cheese market valued at USD $2.7 billion in 2023 and expected to grow significantly in the coming years, the rebrand of Sheese signifies a growing demand for high-quality and delicious dairy-free cheese options in mainstream supermarkets.