Vegan Chicken Brand ‘SHICKEN’ Launches In US Costco Stores

UK-based plant-based chicken brand SHICKEN is expanding in the US by launching its Tikka Kebab in Costco stores in the north-west region. The brand specializes in vegan chicken products and offers a range of Pan-Asian curries and kebab skewers in various flavors. SHICKEN, a family-owned company, will be the only UK-based vegan food brand sold in US Costco stores, with its products also available in Costco stores in Iceland, Sweden, and France.

Veg Capital invested £4 million in SHICKEN earlier this year, highlighting the brand's growth potential and commitment to quality and plant-based innovation. Co-founded by husband and wife duo Parm and Satvinder Bains, the brand prides itself on recipes inspired by generations, incorporating the flavors and traditions of their ancestors, parents, and children. As SHICKEN expands into more US stores and potentially into global markets, it aims to provide inclusive, sustainable, and authentic plant-based options for consumers without compromising on taste or quality.