Vegan Chocolate Brand LoveRaw Rescued From Administration

Bulgarian food company Smart Organic has rescued UK-based vegan chocolate brand LoveRaw from administration. The brand and business assets have been sold to Smart Organic Group subsidiary Bettr Food Limited, bringing new investment and manufacturing capabilities to LoveRaw. Smart Organic, with a portfolio of over 1300 products, sees potential for success in the growing vegan chocolate market expected to reach USD $4 billion by 2032.

Founded in 2013, LoveRaw experienced significant growth and popularity, with products stocked in major supermarkets. However, the brand faced investment and supply challenges leading to declining revenue. Despite previous private investment and a multi-million-pound investment from Blue Horizon Ventures, LoveRaw struggled to fulfill orders and faced issues with product availability. With the recent rescue by Smart Organic Group, the brand hopes to overcome these challenges and continue its success in the vegan food space.