Vegan Chocolate Brand LoveRaw Saved From Administration by Smart Organic AD

UK-based vegan chocolate brand LoveRaw has been saved from administration by Bulgarian producer and distributor Smart Organic AD. LoveRaw offers a variety of plant-based products and is widely available across the UK in major retailers. Despite financial challenges, LoveRaw maintains a strong market presence and dedicated customer base, making it an attractive acquisition for Smart Organic.

Smart Organic plans to integrate LoveRaw’s production into its facility in Bulgaria, which is expected to improve efficiency and facilitate expansion into new markets. The company aims to double or triple LoveRaw's revenues in the medium-term, alongside income from private labels in the region. This acquisition aligns with Smart Organic's vision to offer health-conscious products that meet the needs of consumers and support the growth and expansion of LoveRaw in the UK and beyond.