Vegan Cinnamon Roll Shop, Cinnaholic, Opens New Location in Long Beach

Cinnaholic, the vegan cinnamon roll shop, is opening its fourth location in Southern California in Long Beach on May 21. Known for customizable and over-the-top cinnamon rolls, the bakery first gained popularity in Berkeley in 2009 and later appeared on Shark Tank, declining a deal for nationwide shipping to focus on brick-and-mortar expansion. With 55 franchise locations already open, Cinnaholic plans to add 20 more storefronts by the end of the year.

Customers can personalize their cinnamon rolls with a variety of frostings and toppings, similar to a frozen yogurt or ice cream shop experience. The menu also includes other baked goods such as cookies, cookie cakes, brownies, and bite-sized cinnamon nubs. For updates on the grand opening and specials, follow Cinnaholic on Instagram @cinnaholic.