Vegan Dog Food Brand Omni Doubles In Size Following Dragons’ Den Appearance

Vegan dog food brand Omni has seen a significant increase in sales following their appearance on Dragons' Den, with a 130 percent surge in the three months since securing investment from Dragons Steven Bartlett and Deborah Meaden. The company has attracted 20,000 new customers and is on track to reach annual revenues of nearly £10 million, double their previous estimates. With over 80 percent of customers on subscription plans, Omni is experiencing strong retention and long-term revenue growth.

Omni, the UK's first vet-founded nutrition brand that caters to allergy-prone companion animals, is tapping into the growing market of vegan dog food. The brand was founded in 2020 in response to the negative impact of conventional dog food brands on the environment, farmed animals, and companion animals themselves. As the vegan dog food market is predicted to reach USD $31.48 billion by 2029, Omni is confident in its ability to provide customers with effective and sustainable food options for their pets.