Demand for vegan eggs in the US has surged amidst an egg shortage and record high prices. Vegan egg brands are increasing production and lowering prices, making cruelty-free alternatives more accessible to consumers. JUST Egg, a mung bean-based product, has seen significant sales growth and is often the only egg product available in stores.

As the egg shortage continues, companies like Crackd are looking to launch in the US to offer more plant-based egg options. The bird flu outbreak, which is a primary cause of the egg shortage, poses a serious threat, with experts warning of a potential pandemic risk. Moving towards plant-based alternatives is seen as a key way to mitigate the risk of another pandemic and support the growth of the vegan industry in the US.