Vegan Fried Chicken Brand VFC Makes Its Retail Debut in the US

UK plant-based chicken brand VFC has made its retail debut in the US through online vegan grocer GTFO It’s Vegan. Known for its no-nonsense activism and crispy cornflake coating, VFC offers a range of plant-based chicken products, including Chick*n Fillets, Chick*n Bites, and Popcorn Chick*n. Customers can enjoy a 20% discount on VFC orders through March using special discount codes.

VFC products, made from seitan and high in protein, have been popular in Europe and are now more accessible to US consumers through online retailers. The brand's commitment to animal equality and activism is evident in its marketing and online presence. This launch marks the first time US consumers can order VFC products directly for delivery, expanding the options for plant-based meat alternatives in the market.