Vegan Ice Cream Brand Coconut Bliss Adds Dairy Line, but Why?

Coconut Bliss, now rebranded as Cosmic Bliss, has decided to add a line of dairy-based ice cream to its offerings in order to appeal to a wider audience. Despite being known for its plant-based products, the brand aims to cater to omnivores while still providing vegan options. The decision was influenced by research showing that the majority of ice cream sold in the US is dairy-based, indicating a potential for greater profits and environmental impact by expanding their offerings.

The new dairy line will complement Cosmic Bliss' existing vegan ice cream flavors, which include varieties like Legendary Cookie Dough and Chocolate Peanut Butter. The brand believes that the addition of dairy options, coupled with the new name and focus on sustainability, will help them reach a larger demographic of consumers. While some loyal customers may be disappointed by the shift away from being fully vegan, Cosmic Bliss remains committed to providing indulgent and environmentally conscious frozen desserts for all.