Vegan Meat Boss Criticizes Pork Brand Jolly Hog Over ‘High Welfare’ Claims

British pig meat brand Jolly Hog has faced criticism for a video depicting its “high welfare” farms, with claims of welfare being the “number one priority.” Despite these claims, entrepreneur and plant-based meat company THIS co-founder Andy Shovel pointed out the harsh reality of pig farming practices, such as gas chambers and suffocation at a young age.

While Jolly Hog sources its pork from RSPCA Assured farms, questions remain about the true welfare standards. Critics have raised concerns about the use of animations in the video instead of real footage, and investigations have shown violations on such farms. The controversy highlights the ongoing debate on whether “high welfare” farming practices truly exist within the pig meat industry.