Vegan Meat Brand THIS Announces IKEA Partnership

UK-based vegan meat brand THIS has partnered with IKEA to launch their plant-based sausages at select IKEA cafés across the country. The THIS Isn't Pork sausages can be enjoyed with various vegan menu options at IKEA, although it's important to note that the mash served at the cafés contains milk. The collaboration between the two brands aims to provide great-tasting food to a wider audience, with THIS expressing excitement over the partnership.

IKEA has been embracing sustainable menu options and has seen success with its vegan offerings, such as Plant Balls, vegan ice cream, and chocolate mousse. The furniture retailer, which started as a mail-order business in 1943, has expanded to become the largest furniture retailer globally with stores in 50 countries. The partnership with THIS is part of IKEA's ongoing efforts to provide customers with delicious plant-based options alongside their traditional offerings.