Ferrero has introduced the first vegan Nutella product, Nutella Peanut, to the US market, in honor of World Nutella Day. This new flavor combines the peanut taste popular in the US with the smooth and chocolatey Nutella creaminess, making it an exciting addition to the Nutella lineup. The vegan Nutella Peanut is now available in select US stores like Walmart and Amazon, offering a plant-based alternative to the classic hazelnut version.

The launch of Nutella Peanut follows the success of Nutella Plant-Based in the UK and other European countries. The vegan version swaps dairy for powdered rice syrup and chickpeas, aiming to meet the growing demand for plant-based products among consumers looking to reduce or avoid animal products in their diets. With the popularity of peanut butter in the US, it's no surprise that Ferrero has introduced Nutella Peanut as its first new flavor in over 60 years, offering a delicious and vegan-friendly option for Nutella lovers.