Vegan Nutella ‘Spotted In UK Supermarket’

Vegan Nutella spread has been spotted in a UK supermarket for the first time, according to an Instagram post by Vegan Food UK. The long-awaited vegan version of Nutella's chocolate-hazelnut spread is expected to be available soon at Sainsbury's, with a price of £4 per jar. While the vegan Nutella has been available in UK service settings like Purezza, this marks the first time it will be directly accessible to consumers in a supermarket or retail setting.

Made with chickpeas and rice syrup instead of skimmed milk powder, Nutella Plant Based offers a plant-based alternative to the classic Nutella recipe. The vegan spread is already available in select European countries, including France, Belgium, Germany, and Italy. Ferrero, Nutella's parent company, has confirmed that the vegan Nutella will be released in the UK in autumn 2024, catering to the increasing demand for plant-based alternatives among consumers.