Vegan Orders at UK Quick-Service Restaurants Saw a 56% Increase in 2024

In 2024, data from restaurant technology provider Vita Mojo shows a 56% increase in vegan orders at UK quick-service restaurants, despite claims that plant-based options are becoming less popular. Vegetarian orders also saw a significant increase of 64%. This indicates a continued appetite for plant-based options among consumers in the UK.

Additionally, there has been a growing commitment to sustainability, with the use of reusable coffee cups increasing by 111% in 2024. This suggests that consumers are actively trying to reduce single-use plastics. The data also reflects a trend towards health-conscious choices, as well as a preference for indulgent comfort food during lunchtime. The UK's vegan population has been steadily growing, with Gen Z and Millennials being the most likely to adopt a plant-based diet.