Vegan Pork Brand La Vie Launches Game-Changing Vegan Ham In Tesco

La Vie, a popular French plant-based food brand, has introduced a new Vegan Ham available exclusively at Tesco starting from January 1, 2024. The ham, made from carefully selected ingredients like pea protein and soy protein, has been praised for its taste, texture, and nutritional value, containing 19.5g of protein per 100g. La Vie's Vegan Ham is nitrite-free, low in saturated fat, and aims to provide a delicious and sustainable alternative to traditional pork ham.

In the face of challenges in the plant-based meat sector, La Vie is making strides by offering high-quality and tasty meat alternatives to consumers, with a forecast predicting the market to reach $22 billion by 2025. This launch at Tesco is a testament to the growing demand for plant-based options and the confidence in the market's potential for growth. By offering vegan meat products, companies like La Vie are not only providing consumers with more choices, but also contributing to animal welfare and environmental sustainability by reducing the impact of animal agriculture on the planet.