Vegan Seafood Startup Plantish Rebrands as Oshi As It Eyes Global Market

Israeli vegan seafood startup Plantish has rebranded as Oshi as it aims to expand into the global market. The company, known for its plant-based salmon created through unique additive manufacturing technology, has already raised $14.5 million in funding, with notable investors such as Unovis and Pitango backing the brand. Oshi is focusing on introducing whole-cut, plant-based salmon to the alternative seafood industry, aiming to provide a sustainable and delicious alternative to traditional seafood products.

With plans to debut in the U.S. later this year and a distribution collaboration with Coop Group in Europe in 2025, Oshi is set to join the growing market of vegan seafood alternatives. The company's innovative technology has enabled it to offer whole-cut options in a market that has traditionally been limited to products like fish fingers. Oshi's rebranding reflects its commitment to creating a more environmentally friendly food system while delivering exceptional seafood products globally.