Vegan Skincare Brand APTO Launches at Target

APTO Skincare, a vegan skincare brand, has launched their sustainable products at Target stores nationwide. The brand, which joined Target's Takeoff Beauty Accelerator program in 2021, received valuable guidance from Target leaders in various departments to prepare for their retail launch. APTO's CEO and Founder, Marta Cros, highlights the program's intensity and the valuable feedback received, leading to the opportunity to launch their products in the Natural Beauty section of nearly 800 stores in 2022.

With a mission to make clean beauty more accessible, APTO offers a collection of seven skin essentials suitable for all skin types and concerns. The brand focuses on using ethically sourced, raw ingredients and eco-conscious practices, such as recyclable aluminum packaging. Their product lineup at Target includes items like Orange Blossom Cleanser, Coconut Water Toner, and Turmeric Mask, priced at $20 or less and available in-store and online. Consumers can now find APTO Skincare products at Target locations nationwide or on Target.com.