Vegan Sneaker Brand LØCI Opens Pop-Up On Oxford Street

Vegan sneaker brand LØCI has opened its first physical store in the form of a pop-up shop on Oxford Street in London. The brand, known for its sustainable materials such as recycled bottles, nylon, and bio leather alternatives, has a dedicated online following and celebrity fans like Mila Kunis and Jessica Alba. LØCI has also collaborated with Nicki Minaj on a range of sneakers.

The pop-up store offers an "immersive" experience with digital graphics covering the walls and Snapchat's augmented reality (AR) technology allowing shoppers to virtually try on shoes and clothes. LØCI co-founder Phillipe Homsey mentioned that modern shoppers want more than just online retail, they want to see products, try them on virtually, and immerse themselves in all that LØCI has to offer. The pop-up is open until 31 December 2024, with the exception of Christmas Day and Boxing Day.