Vegan Sunny-Side-Ups: Yo Egg Makes US Retail Debut With Plant-Based Eggs

Israeli food tech company Yo Egg is introducing its vegan sunny-side-ups and poached eggs in US retail, starting with stores in Los Angeles before expanding nationwide next year. Founded by CEO Eran Groner and chef Yosefa Ben Cohen, Yo Egg offers plant-based eggs made from sunflower oil, chickpea, and soy protein, with a patent-pending technology for the whites and yolks. The company plans to scale up production by potentially using a co-manufacturer to meet demand and lower retail prices.

Having initially targeted the foodservice sector, Yo Egg has now entered retail, aiming to compete with market leader Just Egg in the plant-based egg market. With a focus on fried and poached eggs for now, the company plans to launch new products such as egg patties, hard-boiled eggs, and liquid yolk in the future. Despite the small market share of plant-based eggs compared to traditional eggs, Yo Egg hopes to appeal to consumers looking for healthier and more environmentally friendly alternatives to animal-derived eggs.