‘Vegan Unilever’: VFC Foods Becomes Vegan Food Group In Major Rebrand

VFC Foods Ltd has rebranded as the Vegan Food Group (VFG) with a mission to revolutionize the plant-based food market. The company aims to help consumers make sustainable and ethical food choices by offering a variety of plant-based alternatives. VFG, founded by chef Adam Lyons and Veganuary founder Matthew Glover, has quickly gained popularity with its vegan fried chicken products and has plans to expand its offerings even further.

Under the new brand, VFG plans to become a major player in the plant-based sector, with ambitions to be a "vegan Unilever." By consolidating multiple brands under one roof, VFG aims to improve efficiency, supply chains, and innovation. The company's goal is to eliminate animal products from the food system while also giving back to effective animal charities and diet change initiatives. As vegan products continue to gain traction in the UK, VFG is positioned to lead the movement towards more sustainable and ethical food choices.