US-based vegan subscription service Vegancuts is celebrating its 15th anniversary with a customer sweepstakes and a change in ownership to position itself for growth. Founded in 2011, Vegancuts has shipped countless subscription boxes to customers in North America and has partnerships with thousands of vegan brands. The anniversary sweepstakes offers customers the chance to win a Rivian R2 electric SUV or a $100,000 cash alternative.

The ownership transition included a six-person team with experience in consumer products, ethical investing, and the plant-based sector. The new ownership group plans to expand Vegancuts' subscription offerings to include eco-friendly home goods and a wider range of cruelty-free lifestyle products, while staying true to the brand's focus on compassion and sustainability. Customers can enter the sweepstakes by shopping on Vegancuts.com until June 4 for a chance to win the grand prize.