Veganuary 2023 breaks all records in campaign’s 10th year

In its 10th year, Veganuary 2023 has broken all previous records with more than 700,000 people officially signing up from nearly every country in the world. The campaign continues to grow in influence, with studies suggesting a larger total participation beyond those who register through the website. Social media engagement has also been on the rise, with #Veganuary being viewed on TikTok over 900 million times and over 300 million people engaging with the campaign's international social media channels.

Celebrities like Peter Andre, Diane Morgan, and Lucy Watson participated in Veganuary 2023, showcasing the campaign's appeal to a wide audience. To accommodate different lifestyles, Veganuary introduced new platforms for engagement, including a YouTube series and a podcast with notable guests. Reflecting on the campaign's success, Veganuary's Head of Communications attributes the growth to increased awareness of the impact of food choices on the planet and the campaign's approachable nature.