Veganuary 2024: 25 million took part & 2,100 vegan options launched globally

Veganuary 2024 saw an impressive 25 million people globally give up animal products during January, based on surveys and population estimates. Additionally, over 2,100 new vegan products and menu options were launched worldwide, marking the largest number yet. The campaign also saw 300 businesses and organizations participate in the Workplace Challenge, with more than 115 in the UK alone.

The success of Veganuary's 2024 campaign showcases the growing impact of veganism globally, with CEO Ria Rehberg highlighting the positive outcomes for animal lives, the environment, and health. The organization's continued growth and impact have been made possible by the support of donors, sponsors, and partner organizations, driving a worldwide shift towards plant-based foods. This year's campaign report offers insights into the growth of veganism in focus countries and highlights the ongoing impact of Veganuary's initiatives.