Veganuary 2025: Challenging Food Norms with Provocative New Campaign

Veganuary has launched a bold 2025 campaign challenging long-held food norms with provocative ads that question the practices behind animal-based foods. With the tagline "WEIRD?", the campaign highlights unsettling realities such as sausages being pigs stuffed into their own intestines and deforestation for animal farming. The campaign aims to encourage people to reconsider what they perceive as "normal" when it comes to their food choices.

The global movement, which saw over 25 million participants in 2024, is expanding with new campaigns launching in Malaysia, Peru, and Canada in 2025. Veganuary offers tools and resources to make the transition to veganism easier, including a Celebrity eCookbook, the Official Veganuary Starter Kit, and daily emails with recipes and nutritional advice. With its message spreading worldwide, Veganuary continues to challenge societal food norms and promote a more sustainable and compassionate way of eating.