Veganuary 2025 Hits Record 25.8 Million People, Launches V-March as First Major China Campaign

Veganuary 2025 has reached a record-breaking 25.8 million participants globally, marking its 11th year with increased engagement. The organization is now launching its first major vegan campaign in China, aiming to expand plant-based eating to a new audience.

The success of Veganuary can be attributed to collaborations with celebrities, influencers, and support from policymakers and businesses. With a growing interest in plant-based options for health and environmental benefits, Veganuary plans to continue its impact with new campaigns throughout the year. In China, the V-March initiative will introduce a month-long challenge to promote plant-based eating and capitalize on the country's increasing interest in alternative proteins.