Over a third of people in the UK are planning to buy plant-based food during Veganuary 2026, according to data commissioned by Veganuary. This annual campaign encourages individuals to try eating vegan for the month of January, providing support, recipes, and starter kits to participants. The survey also revealed that a significant portion of participants prefer whole food-based protein options such as beans, lentils, tempeh, and tofu.

In recent years, there has been a growing trend towards prioritizing high-protein foods with clean ingredients, with more people opting for plant-based alternatives. Companies like Aldi have introduced new vegan products for Veganuary, with items like vegan croissants and chocolate spread becoming popular offerings. Veganuary continues to inspire millions to try plant-based foods each year, providing businesses with an opportunity to cater to ethically minded and climate-conscious customers while adapting to changing consumer habits.