Veganuary Announces New CEO & Campaign Achievements for 2025

Veganuary, the global campaign promoting a vegan diet in January, has announced that CEO Ria Rehberg is stepping down. Wendy Matthews, the current Head of International Partnerships and Expansion, will take over as CEO from March 15. Rehberg expressed gratitude for the progress made during her six years leading the organization and believes that under Matthews' guidance, the movement will continue to flourish on a global scale.

The campaign review for 2025 highlighted Veganuary's global impact, with approximately 25.8 million participants worldwide this year, official campaigns in new countries, and the launch of new vegan products and menu options. With mentions in various international media outlets, the campaign's theme of "Food doesn't have to be weird" challenged dietary norms and inspired millions to embrace a plant-based lifestyle. Matthews emphasized the power of the team to drive lasting change and expressed excitement for the future of the organization in reshaping the future through fresh approaches and bold partnerships.