Veganuary Backs 'V-March' After 2025 Shatters Records

Veganuary has seen a significant increase in participation, with 25.8 million global participants in 2025. The data was estimated based on nationally representative surveys conducted in 11 countries. A majority of participants reported reducing their animal product consumption by at least half, and over a quarter stayed vegan after the campaign.

This year's Veganuary also saw new celebrity endorsements, such as Woody Harrelson and Bethany Antonia, as well as restaurants offering plant-based deals. In addition, an all-female team of scientists committed to going vegetarian or vegan for a climate-focused Antarctica expedition. Due to Lunar New Year celebrations in Asian countries, Veganuary is expanding into March with the launch of a sister campaign called Vegan Spring March, or V-March, supported by the China Vegan Society.