Veganuary Calls for Plant-Based Milk as Default Option on World Milk Day

Veganuary is calling for plant-based milk to be the default option in the food industry ahead of World Milk Day on June 1. They cite environmental, health, and ethical reasons for moving away from traditional dairy products. Recent research shows that plant-based milk alternatives have a lower environmental impact compared to cow’s milk.

Consumer demand for plant-based milk has been increasing, with a variety of options now available. While progress has been made in some foodservice settings to offer plant-based milk without an extra charge, there is still a need for consistent incentives to encourage its use. Veganuary emphasizes the importance of making plant-based milk affordable and easily accessible to all, for the benefit of the environment, animal welfare, and public health.