Veganuary has had a record-breaking campaign in 2026, with approximately 30 million people worldwide participating in trying vegan during January. The campaign featured a variety of initiatives, including celebrity endorsements, new plant-based options in restaurants and supermarkets, and workplace challenges, leading to widespread adoption of veganism.

The success of Veganuary 2026 showcased the increasing popularity of plant-based eating, with new official campaigns launching in countries like Iceland and Ireland. Veganuary CEO Wendy Matthews highlighted the growth of compassionate food choices globally, emphasizing that veganism is now firmly mainstream and not just a passing trend. The campaign's impact was felt worldwide, from billboards in Latin America to vegan lunch offerings in hospitals and workplaces, proving that plant-based eating is here to stay.