Veganuary Hits 25.8M Global Participants, Strengthens Presence in North & South America, Asia

Veganuary, the annual campaign promoting plant-based diets in January, reported a record-breaking participation of approximately 25.8 million people worldwide in 2025. The organization expanded its reach this year with new initiatives in Canada, Peru, and Malaysia, working alongside local partners to encourage plant-based eating. In the United States, the campaign saw engagement from major food brands, retailers, and restaurants, with companies launching plant-based products and promotions.

In the US, Veganuary 2025 was supported by companies such as Vitacost, Field Roast, and Lightlife, with over 50 restaurants participating in New York City and the City of West Hollywood. Public figures such as actors, comedians, and athletes promoted the campaign, and an international team of scientists took part in Veganuary while on a climate-focused expedition in Antarctica. Expansion in China was also emphasized with a new initiative called V-March set to launch in March, encouraging plant-based eating in the region where the Lunar New Year falls during the typical Veganuary timeframe. Over 50 businesses in China have already committed to participating in V-March.