Veganuary Launches ‘Choose Chicken-Free Week’ 2024

Veganuary has launched a new campaign called Choose Chicken-Free Week, encouraging individuals to swap chicken and eggs for plant-based alternatives. Running from April 29 to May 5, this initiative provides resources such as recipes and tips to make the transition easier. The campaign coincides with Respect for Chickens Day and aims to showcase the ease of choosing plant-based options in light of concerns about avian flu and sustainability.

The movement extends beyond January, with Veganuary supporting individuals and businesses in increasing plant-based options year-round. With initiatives like Choose Chicken-Free Week and celebrity endorsement from NBA Assistant Coach Joseph Blair, Veganuary is promoting the benefits of trying vegan through special offers, new product launches, and innovative recipes. This campaign serves as a reminder of the collective power to make compassionate and sustainable food choices every day of the year.