Veganuary: New report proves it’s the trend that keeps on trending

Veganuary, the global organization promoting veganism in January and beyond, has released its 2023 campaign review showing significant global impact. Over 700,000 people officially signed up, with participation reported in nearly every country except Vatican City and North Korea. Surveys found higher participation rates than official sign-ups in countries like the UK, Germany, the US, Chile, and Argentina.

The campaign saw the launch of over 1,610 new vegan products and menu options globally, and over 6,800 international media stories featured Veganuary. Social media channels reached 155 million people, with #Veganuary on TikTok viewed over 894 million times. The CEO of Veganuary, Ria Rehberg, highlighted the movement's growth and impact, emphasizing its role in addressing global challenges and inspiring change towards a more compassionate and environmentally sustainable world.